Wednesday, June 1, 2011

Do you have the "Curse Of Knowledge"?

Anne Herrman Nehdi explains that "another big challenge to creative thinking is the “curse of knowledge.” What we know from brain research is that we are naturally pattern-seeking devices. Once we learn something, that creates a pattern in our thinking; our brain is naturally looking for that pattern as we interact with the world which ultimately blinds us in our ability to see and think in new ways beyond our established patterns. The solution is to cross train our brains and introduce different processes and tools to break out of that natural pattern-seeking mode." If you need help breaking out of old ways of thinking then contact The Ideas Bodega about our 1 day Idea Generation Masterclass!